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Take the guesswork out of lifting your AOV.

Bundles powered by AI to become their best-performing version.

Built for Shopify

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How it works

The engine behind better bundles.

Rethink Bundles' smart features powered by our AI model drive more bundle purchases in the following way:

  • 01Two versions of a bundle offer, A and B, tested side by side. Version B wins and moves on to the next test.

    Intelligent optimization with Smart Testing

    Sell more with a model that continuously tests your bundle offers, learns from real orders, and promotes the winner for you*. Every call is made on revenue, not clicks.

    It suggests, you approve, and our model only tests options you signed off on, so it can never invent a price, discount, or offer.

  • 02A live visitor profile — desktop, four views of a collagen product, above-average time on site, a quiz answer — routed to bundle version A, which matches. Versions B and C are held back for lower-intent visitors.

    Personalized offers

    Turn visitors into bundle buyers by serving the version of the bundle that suits them. Layout, wording, and discount adapt to: device, landing page, traffic source, and campaign, and traffic keeps shifting toward whatever performs best for that segment.

  • 03A reporting card reading $19,465 in post-discount sales attributed to a Build Your Own Bundle offer over 30 days, above a line chart climbing from under $500 a day to roughly $2,000.

    More Data, better offers

    Understand how zero-party data collected via mini quizzes, app-attributed revenue, and bundle performance insights enable more effective personalization and improve retention campaigns.

Powered by Rethink Bundles AI

Built on Shopify's own checkout.

Bundle discounts are applied inside Shopify's checkout, the widgets go in through your theme editor without code, and every order carries the real products in the bundle, so stock and fulfilment work the way they already do.

Templates

See every Mix & Match template in action.

Demo stores built on Rethink Bundles Mix & Match templates, one store per template. Pick a store to watch its bundle builder. The brands are fictional.

Saunter, Sidecar template

Show demo stores for

Smart and gamified features

AvailableNot in this template

A/B tests
Test prices, rewards and looks on live traffic and keep the winner.
Personalization
Show different offers by device, traffic source or landing page.
Smart Trigger
A well-timed pop-up that wins back shoppers who leave a bundle half built.
Scratch card
A scratch-to-reveal reward inside the bundle builder.
Mini quiz
A short quiz that recommends products into the bundle.
Subscriptions
Subscribe and save inside the builder, using the store's subscription app.

Personalization

Customize more than just appearance

We offer AI-powered tools that:

  1. Use zero-party data to personalize the bundle offers each shopper sees.

  2. Leave less revenue on the table with Smart Offers.

  3. Add gamified experiences and Smart Testing through our native bundle builder, or integrate them directly into your existing builder.

  4. Customize the design of each bundle type to match your brand.

Abandonment rescue

Save the box before the shopper leaves.

When a shopper walks away from a half-built Mix & Match box, Rethink Bundles sees it coming, steps in, and shows you exactly where it happened.

  1. A model that learns from your store's own box builds reads live signals, like progress, idle time and removed picks, and spots the moment a shopper is about to leave.

  2. Just before they go, a pop-up shows how close the box is to its reward and suggests picks to finish it. It can also play out as a quick quiz or a scratch card.

  3. See the step where builds stop, how full the box was, and which product shoppers added last before leaving, plus how many more boxes get finished with the pop-up than without it.

  4. On the Managed plan, our team studies where your shoppers drop off, adjusts the product order, rewards or pop-up, and tests each change against your current box, keeping only what sells more.

Every shape of bundle, out of the box.

  • Build-a-box
  • Mix & Match
  • Guided bundle steps
  • Tiered volume
  • Bulk pricing
  • Buy 2 get 1
  • Free gift with purchase
  • Frequently bought together
  • Subscribe & Save
  • Fixed bundles
  • Starter kits
  • Gift sets
  • Sample packs
  • Variety packs
  • Seasonal drops
  • Refill packs
  • Curated boxes
  • Multi-box builds
  • Category boxes
  • Whole-bundle pricing
  • Live preview
  • Theme-matched colors
  • Ready-made templates
  • Style presets
  • Typography controls
  • Custom CSS
  • Tier images
  • Magic Box art
  • Progress bar
  • Size selector
  • Scratch card
  • Mini quiz
  • Live social proof
  • Savings badges
  • Low-stock nudges
  • Sticky add-to-cart
  • Unit labels
  • Custom button text
  • Undo and redo
  • Mobile-first layouts
  • A/B testing
  • Smart Testing queues
  • Automatic winners
  • Minimum-improvement rule
  • Sample-size guidance
  • Win probability
  • Device personalization
  • Traffic-source personalization
  • Campaign personalization
  • Landing-page personalization
  • Self-learning segments
  • Smart Offers
  • Incentive ladders
  • Bundle analytics
  • Revenue per viewer
  • Conversion funnel
  • New vs repeat split
  • Per-bundle reports
  • CSV exports
  • Consent-safe tracking

FAQ

Questions worth asking first.

Does this require editing my theme?

No. The widgets are app blocks: open your theme editor, add the block to your product template, and it shows on every product a bundle applies to. The cart display and analytics are app embeds you switch on in the same editor. Works with Online Store 2.0 themes.

What happens to inventory when someone buys a bundle?

Each item comes out of its own stock. Every bundle sells your real products, so the order lists the actual variants in the bundle, including any free gift, and Shopify counts and fulfils them as usual. Fixed bundles are Shopify's own bundle products, which take their stock from their components. Sold-out variants are marked in the widget and can't be picked.

Can bundle discounts stack with my sitewide codes?

No. Bought-together and volume deals don't combine with your other product or order discounts: the shopper gets whichever saves them more, never both. Free-shipping discounts still combine.

What if a shopper takes an item out of a bundle?

The bundle discount stops applying, and a free gift goes back to full price until the bundle is whole again. A cart edited by hand can't claim a price it didn't earn.

Will this slow my storefront down?

Every script loads deferred, after your page's own content, and the bundle widgets load only on pages where you add them. The price a shopper pays is set by Shopify at checkout, not by a script in their browser.

What does migration look like from another bundling app?

There's no automatic import from other bundle apps. On the Managed plan, our team handles the move for you. On any plan, you can rebuild each bundle from a ready-made template, check it in the live preview, and switch your product pages over when you're ready. Your current app keeps working until you remove it.

Ship your first bundle this afternoon.

Rethink Bundles is launching soon. Book a demo and we'll walk you through it.

Book a Demo